SCU announces LifeCoaching Institute

Click here to view LifeCoacing Institute page

*Official press release - May 28, 2010

Coach…isn’t that a word with association to athletics? Not any more according to the Harvard Business Review. In the HBR report, it was noted that the number of people entering the life coaching field has skyrocketed over the last decade with estimates of over 20,000 practitioners in the corporate world alone. The International Coach Federation (ICF) reports that life coaching has now become the second fastest growing profession in the world, rivaled only by Information Technology.
What is life coaching? According to Tony Stoltzfus, well known author and life coach, “it is the art of coming alongside a leader to help him or her grow. Coaches are change experts who help leaders take responsibility to act and maximize their own potential.”

To address the need for qualified practitioners in this field, Southwestern Christian University in Bethany has announced the establishment of a new SCU LifeCoaching Institute, to be directed by nationally recognized life coach and trainer, John Chasteen ( “We believe that life coaching is a niche for the university that will place us on the cutting edge of leadership development in the Midwest”, said Chasteen. “Christian higher education must begin to think more creatively in order to reach an ever-changing world and its demands. This is something we are striving for at SCU.” Chasteen went on to quote John F. Kennedy when he stated that “change is the law of life, and those who look only to the past or the present are certain to miss the future.” Under the auspices of the SCU Graduate School, the SCU LifeCoaching Institute will offer a Christ-centered graduate degree along with a certification track for those entering into the life coaching arena.

Accredited by the Oklahoma State Regents for Higher Education and the Higher Learning Commission of the North Central Association of Colleges, Southwestern Christian University is a private Christian liberal-arts university located in Bethany, Oklahoma. Since its founding in 1946, Southwestern has continued to focus on its primary mission of providing students a Christ-centered education, equipping them for a life of learning, leadership and service through the integration of faith, learning and living.

For more information about the SCU LifeCoaching Institute, visit the SCU website at