SCU Style Guide

The purpose of graphic standards is to present a strong brand identity for Southwestern Christian University to its many audiences. This page consists of the coordinated elements of the SCU academic signature, athletic signature, colors, types, usage requirements and stationary.

The Office of University Advancement oversees the implementation of the identity program. If you have questions on the usage requirements, please contact the office:
Phone: 405-603-7836
Fax: 405-495-0078
E-Mail: university.relations@swcu.edu

Academic Seal: The University Seal is the formal mark of the University. Use of the Seal should be used  with all formal, academic, or business-related printing or graphics.

Official Logo: Individual Schools or departments may use the official logo in conjunction with the name of their school or department.

Official Logo: Individual Schools or departments may use the official logo in conjunction with the name of their school or department.



Eagle Logo: For use with all athletic, student group, or approved events related to printing and graphics.

E-mail signature:

1) Open your university email account.
2) In the upper right hand corner click on the "settings" and scroll down to the "signature" section.
3) Type in your desired signature (see below for a sample signature).  
4) Below the signature, put your cursor about 1 space below the last line of your signature and click on the "add picture" button (button that looks like a picture).
5) When the prompt pops up on the screen, it asks you to put in a "URL" of the logo.  Go back to the SCU webpage and follow #6 for instructions on how to get the "URL" code.
6) To find the correct "URL", see logos below for different options of the SCU logo to use in your signature.  Please use the corresponding logo that fits with the department you work in.  If you do not work in any of these departments, simply use the "swoosh" logo that is not part of any "school of."  When you find the desired logo, "right click" the image and click on "properties."  When this opens, you will see a section called " address URL."  Highlight that entire URL code and right click again and click on "Copy."  This is what you paste into the URL space in your email settings area.  Once you paste it in there...simply click "ok."  The logo will first appear very large.  When you click on the logo...it will give you four options, "small, medium, large or original size."  The medium sized should be the right size.  This should place the logo in the signature of every email you send out.

Sample employee signature:

John Doe, Ph. D.
Southwestern Christian University
Director of Parking Lot Operations
john.doe@swcu.edu

OFFICIAL SCHOOL COLORS