The purpose of graphic standards is to present a strong brand identity for Southwestern Christian University to its many audiences. University personnel must make every effort to adhere to the guidelines and the coordinated elements of the SCU academic signature, athletic signature, colors, types, usage requirements and stationary. Before authorizing a new publication, a proof must be approved by the Vice President of Enrollment Management and University Relations. All approved proofs are archived in the Office of Enrollment Management.
The SCU logo is a valuable intangible asset. To maintain its integrity, the logo cannot be altered in any way, including slanting, distorting, drop shadows, or partially covering with other graphics without approval from the Office of Enrollment Management and such consideration is granted in rare circumstances.
The words, “Southwestern Christian University” must appear on the front of all university publications. An official logo must appear on the outside cover and cannot be reduced smaller than the minimum size specified. Electronic copies of the logos can be requested from the Office of Enrollment Management.
The university’s web address and phone number must appear on the outside cover of printed material. University collateral including but not limited to branding merchandise, university communications, and external digital marketing must be approved by the Office of Enrollment Management and must abide by the rules specified by the Style Guide.
The Office of Enrollment Management oversees the implementation of university branding, marketing, and the style guide. Questions related to the usage of university logos, intellectual property, and branding should be directed to the Office of Enrollment Management. Refusal or failure to seek out the appropriate approval from the Office of Enrollment Management will result in a formal reprimand by university administration.